Marketing Operations Manager
Marketing & Communications, Operations · Full-time
Hyderabad, Telangana, India
Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About The Role
Demandbase is looking for an enthusiastic marketer with an extensive background in marketing operations and a passion for technology coupled with meticulous attention to detail.
The ideal candidate will have a proven track record of driving growth and engagement through effective program and workflow management. We are looking for someone with strong Marketo proficiency, combined with AI know-how, to streamline operations and automate workflows to improve both efficiency and productivity.
If you’re excited about digital marketing and metrics, have a passion for working with a variety of teams and marketing projects, and enjoy seeing all your hard work come to life in a growth stage environment, then this opportunity is for you!
Responsibilities
Campaign Execution & Quality Assurance
Approach every problem as a GTM Engineer, with the goal of streamlining processes for ease of use and self service for our customers across the company
Own our intake and project management framework to ensure nothing is lost, SLAs are met and projects are delivered in a timely manner and in working order
Understand and take advantage of the full breadth of our marketing techstack to solve ever changing GTM challenges
Operate with an AI and Automation first mindset by Identifying opportunities to improve on marketing automation and efficiency
Be not just an order taker, but a strategic and operational partner to our marketing team by leveraging your expertise to optimize programs, tactics and processes
Construct, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows
Build and maintain customer journeys, advanced nurture paths, and email campaigns across the customer lifecycle
Conduct A/B testing on subject lines, email copy, layouts, and CTAs to continuously boost conversions
Monitor email performance metrics and manage sender scores, deliverability rates, unsubscribes, and subscription preferences
Perform pre-launch QA: review segmentation logic, suppression lists, UTM parameters, form configurations, tracking, and routing rules
Adhere to UTM standards including naming conventions, required parameters, and channel attribution rules
Track post-launch performance, monitor deliverability metrics, validate conversion tracking, and identify issues requiring troubleshooting
Ensure adherence to relevant regulations including CAN-SPAM, GDPR, and other industry-specific compliance requirements
Enforce naming conventions, folder structures, documentation requirements, and operational best practices
Marketing Automation & Platform Administration
Dive into our new internal automation platform, Mojo, and lead by example on the cutting edge of marketing technology by uncovering and solving for new use cases in the platform
Support and coordinate defined cross-platform initiatives that span multiple platforms (Marketo, SFDC, Bigquery, etc), teams and stakeholders to unify disparate datasets
Become an internal power user of Demandbase to help steer internal usage of the platform and lend expertise to product development direction via our Demandbase on Demandbase initiative
Configure programs, create smart campaigns, manage templates, and troubleshoot automation workflows to maintain platform health
Monitor and troubleshoot integrations between Marketo, Salesforce, and other MarTech tools (e.g., Brightcove, ON24, Seventh Sense, Demandbase)
Evaluate and implement marketing technologies to improve operational efficiency and campaign effectiveness; ensure integration and alignment with CRM and other systems
Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs
Provide training and support to marketing team members on Marketo and other marketing technologies
Maintain comprehensive documentation of platform configurations, processes, and best practices
Stay updated on industry trends, implement best practices, and continuously optimize campaigns
Qualifications
4–6 years of relevant experience of hands-on marketing operations or marketing automation experience in a B2B environment; SaaS experience is a plus
Proficiency in Artificial Intelligence platforms such as ChatGPT, Claude or Gemini
Strong hands-on Marketo (or equivalent MAP) experience required: proven experience producing campaigns, managing automation workflows, and administering Marketo instances in a production environment
Salesforce proficiency: strong understanding of Salesforce objects (Leads, Contacts, Accounts, Campaigns, Opportunities), SFDC-Marketo sync, and CRM data management
Technical aptitude: comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issues
Experience leveraging UTMs to track web visits and campaign engagement (building, applying, and QA)
Strong QA discipline and extreme attention to detail: ability to catch errors, validate logic, and ensure accuracy in campaign launches
Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced, cross-functional environment
Excellent communication skills: ability to translate complex data into actionable insights, train teams on best practices, document work, and flag risks early
Highly organized, detail-oriented, and process-driven with a proactive, agile, can-do attitude
Bachelor's degree in Marketing, Business, or a related field; or equivalent industry experience
Preferred
Experience with additional MarTech tools: Asana, Workato, Qualified, ON24, Brightcove, Stensul, Seventh Sense, Demandbase, or similar platforms
Marketo Certified Expert (MCE) or equivalent certification strongly preferred
Familiarity with ABM (Account-Based Marketing) strategies and execution
Understanding of attribution models, funnel metrics, and marketing analytics; predictive pipeline analytics experience is a plus
Background in B2B SaaS or enterprise technology marketing
SQL or data manipulation skills
Familiarity with advanced segmentation strategies, lifecycle marketing, and personalization frameworks
Experience supporting AI-driven marketing automation, personalization, or optimization initiatives
Experience supporting A/B testing or experimentation frameworks
Exposure to compliance requirements: GDPR, CCPA, CAN-SPAM
Core Competencies
Attention to Detail & QA Discipline
AI first mindset
Problem-Solving & Troubleshooting
Collaboration & Cross-Functional Partnership
Adaptability & Agility in Fast-Paced Environments
Ownership, Accountability & Follow-Through
Curiosity & Continuous Improvement
Process Discipline & Documentation
Data-Driven Decision Making
Benefits
Our benefits include Group Medical, Personal Accident, and Term Life Insurance for comprehensive protection. Preventive healthcare covers dental, vision, and OPD needs, complemented by strong mental health support. We also provide a fitness benefit, car lease policy, and gratuity for long-term financial well-being.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.